Survey on the image of French cinema around the world

UniFrance just released a study about the perception of French cinema around the globe. Who are the best-known French actors? Which French films do Europeans and Americans like the most?

UniFrance Films commissioned OpinionWay to conduct a wide-ranging study on the image of French cinema around the world. This is a groundbreaking new image survey (with the most recent, but incomplete, study of this kind dating back to 1998), which complements and clarifies statistical and economic data gathered by UniFrance Films around the world as part of our activities to promote and support the export of French films.

The world's second largest exporter of films after the United States, France generated close to €300 million in revenues in 2013 from the distribution of feature films in foreign markets. This study confirms the highly positive image of French cinema around the world, while highlighting certain disparities in the perception of French films in different markets, even if the high quality and distinctive character of films remains recognized throughout the world.

This study was conducted in April 2014 by OpinionWay using a representative sample of 5,891 foreign viewers of movies aged over 15 in over 14 countries, including the United KingdomUnited StatesGermanyItalySpainJapanMexicoRussiaPolandQuebecBrazilSouth KoreaSweden, and China.

Highlights of the 2014 UniFrance Films/OpinionWay Study
(Any full or partial reproduction of this content must be accompanied by the following credit line: "OpinionWay Survey for UniFrance Films")

• 74% of spectators questioned have a positive view of French films.

• Comedies and romantic comedies are the most popular genres of French films, each preferred by 36% of respondents (ahead of dramas, action films, black comedies, historical dramas, and documentaries).

• French films remain the second most highly-regarded national cinema industry, after American films, particularly for American and European audiences.

• A film's subject (rated at 60%), its genre (40%), and its cast (38%) are considered the most important factors by spectators, ahead of reviews, box office success, or awards won by the film.

• 83% of spectators consider that the most recent French film they viewed was of high quality, with 48% of respondents stating that the quality of French films is higher than ten years ago.

• VOD accounts for 3% of viewing media for French films, with internet downloads (streaming, torrent, etc.) representing 14%.

• While all respondents perceive French films as primarily esthetically pleasing, moving, and intelligent, 42% of American audiences consider them as intimist films (focused on feelings and relationships), 46% of Russian audiences see them as humorous, and 32% of Polish audiences consider them to be captivating.

Top 5 French actors/actresses (unaided awareness):

Gérard Depardieu
Jean Reno
Alain Delon
Catherine Deneuve
Audrey Tautou

Top 5 French films (unaided awareness):

Amelie From Montmartre (Amelie)
The Intouchables
Taxi
The Professional
Equal 5th: Love (Amour)/The Artist The Pianist/Welcome to the Land of Ch'tis (Welcome to the Sticks)

70% of respondents had no connection with France (54% had never traveled to France). For 79% of those questioned, watching French films inspired them to come to France, with 58% motivated to buy French products.

Article from UniFrance.

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