Populaire

Oops, just missed it! This film is no longer available on Netflix streaming or DVD. My new favorite French romance has appeared ever so suddenly on Netflix Instant Play. Here's a "romcom" that incorporates cutesy, girly and flirtatious, with something cinematic, kooky, and ambitious.

After a particular engrossing binge- watching session of AMC's Mad Men, I must say that Régis Roinsard's Populaire was a much needed dose of late 50s class and color. 

Rose Pamphyle (Déborah François), a shop girl from a small and uneventful village, dreams of bigger and better things. She applies to the coveted position of secretary at an insurance office in Lisieux, Normandy.

Using her special charms, she passes the intimidating interview of Mr. Louis Échard (Romain Duris) and gets the job. 

Rose is dreadful at her newfound profession, except for one thing: She can type like a mad woman. Upon this discovery, Louis devises a plan that will soon grow into big typing dreams for the both of them. 

As Rose types her way to her unique future, she meets wonderful characters in Louis' life who help her along the way, such as a young couple Bob and Marie Taylor (Bérénice Bejo and Shaun Benson). 

The film is as unexpected as it is clean cut. Régis Roinsard plans every detail to the last hair flip and pencil skirt just beautifully. Of course Duris delivers an enchanting performance, but does not overshadow François's delightful presence.  

Enjoy over some milk chocolates and pink champagne.

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Nicole Eicholtz