The Balmain Style


1945 : in the aftermath of the war, Pierre Balmain creates his fashion house, between chic and extravagance. Today, 33-years old Olivier Rousteing reigns on the collections, with a leitmotiv, “dazzle", for fervent followers including his muse Rihanna. Once again, Loïc Prigent planted his agile cameras in the backstage of the legendary house before a parade. Workshops at the Paris City Hall, chosen showcase of the Balmain fashion show, through the "corridor of glory" where the models are sacred, first workshop, dressmakers, assistants and trainees share passion and know-how, refinements and ultimate crafts.