The 2011 presidential election is only the second free election since the Democratic Republic of the Congo gained independence in 1960. Gaylor, a penniless (like most of Kinshasa’s nine million inhabitants) pastor turns into an atalaku, which means a “crier” in Lingala. He makes a deal with the political candidate who has offered him the highest price for his services: ensuring the campaign’s street publicity and finding musicians to write the campaign’s song.